The Lighthouse Worldwide Solutions brand embodies several key components. We deliver out-of-the-box solutions tailored to the daily challenges of cleanroom operators and sterile manufacturers. Our products blend familiar, accessible technology with innovative features that are surprising and revolutionary. As industry leaders in cleanroom education we also offer straightforward courses and materials that simplify industry regulations, help you maximize your cleanroom operations, and provide sound advice on getting accurate data.
This foundation allows us to maintain a confident tone in all our media.
All media created within this brand should seek to communicate a modern and technological feel that guides the reader forward. Sharp, crisp imagery, with good contrast must be used – with careful attention to details.
Every photo, illustration, or communication needs to ensure that intent is accurate and portrayls show actual real world use of our products.
The key component of the LWS brand is to provide technological innovations that provide solutions to better mankind. All materials should speak to this, by presenting high quality dynamic imagery which positions us as innovators, guide, and masters of our field.
The main Lighthouse Worldwide Solutions logo consists of the lighthouse mark and our word mark. The lighthouse mark is the important element to consider when determining which version of our main logo to use.
The light rays coming from the lighthouse must always be the lightest part of the logo, and the contrasting element of any design. Always double check to ensure that the light rays have the proper contrast as shown.
On the left, top, and bottom sides of the Standard logo, there should be a space equal to 1/2 of the logo height. To the right, there should be a horizontal space equal to that of the logo height. Do not place any design elements or text in the areas indicated in yellow.
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Frame the product as the center of attention – with either a plain color, transparent, or product appropriate background.
For some shots, specialty lenses and lighting can be used to set the tone and feel of the photo.
Dust and fingerprints should not be visible.
Photos should feature at least the top quarter of the person in the photo for shots involving our products or industry.
Photos should have a purpose, be mindfully framed, and appropriately lit.
Wider, more zoomed out shots that primarily focus on areas where our products are used, as well as locations directly impacted by LWS’products.
These can include cleanrooms, pharmacies, hospitals, data centers, etc.
This is Lighthouse’s primary palette and should be used extensively throughout all official documents, tradeshow work, and communications such as web, email, and marketing materials. It was created to instill a sense of light in the dark – where a beacon is always within sight.
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